PROCESS · PHASE ONE
Strong websites begin with the right business decisions. Discovery and definition establish what we are building, why it matters, and how it should help customers move forward.
Business discovery
Goals, offers, revenue priorities, audience, geography, capacity, constraints, and current challenges.
Market research
Competitors, category expectations, search behavior, differentiation opportunities, and proof requirements.
Project definition
Scope, architecture, conversion paths, content responsibilities, milestones, and success measures.
What you receive
Questions resolved in this phase
Who is the priority customer? Which offer deserves the strongest emphasis? What must a visitor understand before taking action? What proof is available? Which pages, features, and integrations are truly necessary? What content already exists, and who is responsible for the rest?
Client inputs
Business context, services, customer knowledge, brand assets, examples, technical access, policies, constraints, and stakeholder feedback.
Strategic decisions
Positioning direction, offer hierarchy, page architecture, conversion goals, scope boundaries, content plan, and project success criteria.
Production readiness
The phase ends when the team knows what is being built, why each component exists, what information is still required, and how approvals will work.
Next: see how the approved plan moves into Design & Development.
The decisions made before design begins
Discovery converts business knowledge into a buildable plan. It identifies the audience, offer, proof, priorities, constraints and desired actions that will shape the website.
Business and audience review
We clarify the services, customer segments, market, geography and commercial goals the website must support.
Content and asset inventory
Existing copy, imagery, brand files, reviews, credentials and technical access are reviewed for gaps and reuse.
Scope and success criteria
Pages, functions, responsibilities, milestones and acceptance expectations are documented before production.
Ready to continue? Compare the five website packages, review the complete build process, or request a project recommendation.