Build a 90-day content system that supports search visibility, customer education, and internal site growth. Content Plan is for businesses that know they need useful content but do not want a disconnected list of generic blog topics. The plan connects business priorities to keyword targets, article angles, outlines, internal links, and a publishing rhythm that a team can actually follow.

What’s included

• 90-day editorial calendar organized around business priorities and publishing cadence.
• Professional titles and topic angles designed to answer customer questions and support commercial intent.
• Keyword targets selected for relevance to services, audience, location, and stage of the buying journey.
• Content outlines that give each article a clear purpose, structure, key points, and recommended action.
• Internal-linking plan connecting blog topics to service pages, industry pages, packages, FAQs, and related resources.
• Publishing priorities that help the business decide what to create first and what can follow later.
• Recommendations for content updates, repurposing, calls to action, and search-friendly organization.

How the plan works

The strategy begins with the website, services, audience, competitors, current content, and priority search opportunities. Those findings are organized into a 90-day roadmap that balances educational topics with content that supports consideration and inquiry. Each outline is designed to reduce the time required to move from an idea to a publishable draft.

What this solves

Many businesses publish inconsistently because every article begins from zero. A structured plan creates continuity, improves internal linking, helps avoid overlapping topics, and gives the business a clearer connection between content and revenue-producing pages.

Best for

Service businesses, local companies, consultants, professional firms, growing websites, and teams that need a realistic editorial system before hiring writers or publishing regularly.

Client preparation

Clients should provide access to existing content or a current content list, priority services, geographic markets, customer questions, brand guidelines, and publishing resources. Article writing, editing, design, and publishing can be quoted separately if needed.

Project terms: The deliverable is a complete 90-day content roadmap with keyword targets, outlines, internal-linking direction, and publishing priorities.